UTM Link Builder
Create trackable URLs for your marketing campaigns easily.
About UTM Builders
UTM (Urchin Tracking Module) codes are simple text snippets added to the end of a URL to help you track the success of your content across the web. When a user clicks a link with UTM parameters, your analytics software (like Google Analytics) tracks where the user came from.
Why is this important? Without UTM codes, traffic from newsletters, social media posts, and paid ads often just shows up as "Direct" or "Referral" traffic, giving you no insight into which specific post or email drove the sale. Using this tool ensures your data is clean and actionable.
Our tool automatically formats the parameters correctly, handling the question marks (?) and ampersands (&) for you, so you never break a link.
Frequently Asked Questions
What fields are required?
Website URL, Campaign Source, Medium, and Name are typically required for effective tracking.
What is "Source"?
The referrer: Google, newsletter, Facebook, billboard, etc.
What is "Medium"?
The marketing medium: cpc, banner, email, social.
Does this work with Google Analytics 4?
Yes, standard UTM parameters work perfectly with GA4.
Why use a builder?
Manually typing URL parameters often leads to typos that break tracking. A builder ensures formatting is correct.
Is it case sensitive?
Yes! "Email" and "email" will show up as two different mediums in Analytics. We recommend using lowercase for everything.
Can I shorten this link?
This tool generates the full link. You can then paste it into a link shortener (like Bitly) if needed.
Is this free?
Yes, 100% free to use.
Does the URL update automatically?
Yes, the result box updates instantly as you type.
Do you store my campaign data?
No, everything is processed locally in your browser.